The Sales Archive which techniques are real, and which are legend
Persuasion principles PRO

Scarcity

People value what is limited or fading; real constraints on availability raise urgency and worth.

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  • The difference between real scarcity and the fake countdown that erodes trust
  • Why "loss" framing beats "gain" framing under scarcity
  • How to surface genuine constraints without sounding like a hard sell
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More in Persuasion principles

Browse all 63 plays →
Free Authority People defer to credible experts; establish real expertise and credentials before you make the case. Free Liking People say yes more readily to those they like; genuine similarity, praise and cooperation build it. Free Commitment and Consistency Once people commit to something small, they act to stay consistent with it; use early, honest yeses. Free Reciprocity People feel obliged to return a favour; give something genuinely useful first and the yes comes easier. Free Social Proof People look to others like them to decide what to do; show comparable buyers who already chose you.

Part of The Sales Archive — 63 named, sourced plays, 45 free to copy.