63 plays · 45 free · real, named, sourced
A searchable archive of proven sales techniques and scripts.
Every play worth knowing, in one place: closes, objection handling, rapport, discovery, prospecting and ready-to-use scripts. Each one real, named, and sourced. Search it, copy it, use it on your next call.
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Closes Free
Ben Franklin Close
“Let's lay it out. What's on the yes side?”
Rapport Free
Active Listening and Summarising
“So the real issue is the manual reporting, and if that were automated your team gets a day back each week. Have I got that right?”
Persuasion principles Free
Authority
“Across the last dozen firms we did this for, the bottleneck was almost always X”
Closes Free
Alternative-Choice Close
“Would you rather start on the monthly plan or the annual?”
Prospecting Free
Cold-Call Opener Frameworks
A cold-call opener has one job: earn the next thirty seconds.
Rapport Free
Finding Common Ground
Finding common ground means locating something you and the buyer honestly share, a hometown, a former employer, a headache they have that you have see
Closes Free
Assumptive Close
“Do you want to go ahead?”
Rapport PRO
Labeling
The exact sentence stems that label without sounding like a therapist
Persuasion principles Free
Liking
“We'll figure out the right fit together”
Persuasion principles Free
Commitment and Consistency
“So it's fair to say this is worth solving this quarter?”
Objection handling PRO
Handling "We Already Use a Competitor" (or Do Nothing)
Why the real competitor is usually "do nothing", and how to sell against it
Objection handling PRO
Getting Past the Gatekeeper
Why treating the gatekeeper as an obstacle is the fastest way to fail
Objection handling Free
Handling "Call Me After the Holidays"
“Call me after the holidays”
Rapport Free
Mirroring
“This timeline is going to be a problem for us.”
Objection handling Free
Handling "We Have No Budget"
“Is it that there's genuinely nothing this year, or that this isn't in the plan yet?”
Rapport Free
Matching and Pacing
Matching and pacing means adjusting your own speed, volume, energy and word choice to be closer to the other person's, so the conversation feels natur
Objection handling Free
Handling "Just Send Me Some Info"
“Send me some info”
Objection handling PRO
Handling "I Need to Talk to My Partner"
How to spot this before the close, in discovery, so it is never a surprise
Objection handling Free
Handling "I Need to Think About It"
“I need to think about it”
Objection handling Free
Handling "It's Too Expensive"
“Too expensive compared to what?”
Discovery Free
Open vs Closed Questions
“How does your team handle renewals today?”
Prospecting PRO
Pattern Interrupt
Why "How are you today?" triggers the automatic no
Prospecting Free
Permission-Based Opener
“Can I have twenty-seven seconds to tell you why I called, and then you can hang up if it's not relevant?”
Persuasion principles Free
Reciprocity
Reciprocity is the rule that people feel obliged to give back when they have received.
Prospecting PRO
The Referral Ask
The moment in the relationship when a referral ask actually lands
Closes Free
Puppy Dog Close
“Take it for two weeks, no card, and just tell me at the end if it's not for you.”
Persuasion principles PRO
Scarcity
The difference between real scarcity and the fake countdown that erodes trust
Scripts Free
Cold-Call Opener Script
This is a working cold-call opener built on the honest-interruption pattern: name yourself, admit it's a cold call, ask for a small window, then give
Scripts PRO
Discovery-Call Opening Script
The upfront-agenda frame that stops a discovery call drifting
Scripts Free
Follow-Up Email After No Reply
This follow-up does two things a "just checking in" email never does: it gives the buyer something useful, and it offers a graceful exit.
Scripts PRO
Price-Objection Response Script
The one question that sorts a budget problem from a value problem
Scripts PRO
Referral-Request Script
The timing line that ties the ask to a win you just delivered
Persuasion principles Free
Social Proof
“Two other regional clinics your size switched last year, here's what happened”
Scripts Free
Voicemail Script
Most cold voicemails get deleted, so this one is short, gives a single concrete reason for the call, and states the number twice (buyers rarely replay
Discovery PRO
Implication Questions (SPIN)
Why implication questions separate top closers from feature-dumpers
Discovery Free
Need-Payoff Questions (SPIN)
“If you could cut that reporting time in half, what would your team do with the day back?”
Discovery Free
SPIN Selling
SPIN is a question sequence, Situation, Problem, Implication, Need-payoff, that walks a buyer from their current state to naming the value of change i
Closes Free
Summary Close
“So you get the faster turnaround you said you needed, the reporting your boss asked for, and the fixed monthly cost. Shall we set a start date?”
Closes PRO
Takeaway Close (Scarcity)
The exact phrasing that removes pressure while raising urgency
Discovery Free
The "Why Now" Question
“You've probably lived with this a while. Why is it worth sorting now?”
Closes Free
Columbo Close
“No problem, I'll let you go. Just so I understand, what would have to be true for this to be an easy yes?”
Discovery Free
Cost of Inaction
“If nothing changes over the next year, what does that cost you?”
Prospecting Free
Double-Tap (Voicemail + Email)
“I'm sending a short email right now so you have this in writing,”
Persuasion principles PRO
Endowment Effect in Demos
Why hands-on beats watch-me in a demo, in one sentence
Rapport PRO
Future-Pacing
How to build a concrete "after" picture using the buyer's own words
Persuasion principles PRO
Framing
The gain-frame vs loss-frame choice, and when each wins
Rapport Free
Genuine Specific Compliment
“Love your website”
Persuasion principles Free
Micro-Commitments
“Does it make sense to look at this together for fifteen minutes?”
Persuasion principles Free
Loss Aversion
“Right now that manual process is quietly costing you about two days a week, that's what's leaking while we talk”
Closes Free
Now-or-Never Close
The now-or-never close gives a buyer who is already sold a concrete reason to act today rather than "soon." You tie the decision to something real and
Objection handling Free
Objection: "Bad timing right now"
“Now's not a good time”
Discovery PRO
Negative Reverse Question
Why gently arguing against yourself gets a more honest answer
Objection handling Free
Objection: "Not interested"
“That's completely fair, you don't know me yet. Can I take twenty seconds to say why I called, and if it's not relevant you can hang up on me?”
Objection handling Free
Objection: "You're too small / too new"
“You're a bit small for us”
Objection handling Free
Objection: "We tried something like this before"
“We tried something like this and it didn't work”
Closes Free
Question Close
“Does it integrate with our CRM?”
Scripts Free
Break-Up Email
The break-up email is the last message in a sequence to a prospect who has gone silent.
Scripts PRO
Demo-to-Next-Step Transition
The check-in question that surfaces objections before you ask for the next step
Scripts Free
LinkedIn Connection Message
The mistake with LinkedIn connection notes is pitching in the request itself, which gets ignored or reported.
Scripts PRO
Win-Back / Renewal Note
The opening line that reminds them of value before the ask
Closes Free
Sharp-Angle Close
“Can you throw in onboarding?”
Prospecting Free
Trigger-Event Opener
A trigger event is a recent, observable change that creates a reason to buy now: a funding round, a new VP, a product launch, a move into a new market
Persuasion principles Free
Unity
“I ran a three-person agency for years before this, so I know exactly what that cash-flow month feels like”
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