Follow-Up Email After No Reply

The script

Subject: {{OneThingTheyCareAbout}}

Hi {{FirstName}},

I know inboxes are brutal, so I'll keep this short.

Last time we spoke you mentioned {{SpecificPoint}}. I put
together {{RelevantThing}} that might help with exactly that:
{{Link or one line}}.

If this isn't a priority right now, just reply "not now" and
I'll stop chasing. If it is, does {{Day}} or {{Day}} work for
a quick call?

Thanks,
{{YourName}}

Replace the highlighted {{fields}} before you send it.

How to use it

This follow-up does two things a “just checking in” email never does: it gives the buyer something useful, and it offers a graceful exit. The value item earns the open; the easy out (“reply not now”) gets you a real answer instead of more silence, which lets you spend time on live deals.

Reference a specific thing they said, so it reads as a continuation, not a template blast. The two-day choice at the end makes replying a small decision rather than an open one. Send it a few days after the last contact, not the next morning.

There is no single originator for this pattern; it reflects standard modern sales-email practice. The core rule holds: every follow-up should add value or ask for a decision, never just “bump” the thread.