The Sales Archive real techniques, real sources
Entry 068 of 93Common practice

Price Increase Notice

A notice to existing customers that explains a price change without apologizing it away or triggering a wave of cancellations.

How it sounds

  1. You Starting {{Date}}, your price changes from {{OldPrice}} to {{NewPrice}}.
  2. You State the real reason plainly, and what stays the same.
  3. Buyer (reads a direct, confident notice instead of a defensive one)
  4. Result Customers get a clear, confident notice they can plan around

The rest of this entry is in the full archive

  • Why an apologetic tone reads as doubt instead of softening the blow
  • How much lead time to give before the new price actually applies
  • When to offer a lock-in or grandfather option, and when it undermines the change
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