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Entry 069 of 93Common practice

Price-Objection Response Script

A full copy-paste response to "it's too expensive" that diagnoses the objection before answering it.

How it sounds

  1. Buyer It's too expensive.
  2. You Ask the diagnosing question that splits budget from value
  3. You Re-anchor the price against the cost of the problem they described
  4. Result You hold your price without sounding defensive

The rest of this entry is in the full archive

  • The one question that sorts a budget problem from a value problem
  • Word-for-word re-anchoring against the cost of the problem
  • What to say instead of dropping the price on reflex
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