The Sales Archive real techniques, real sources
Entry 092 of 93Common practice

Voicemail Script

A short copy-paste voicemail that gives one reason to call back and keeps the door open for follow-up.

How it sounds

  1. You Hi {{FirstName}}, it's {{YourName}} from {{Company}}, my number is {{Phone}}.
  2. You I'm calling about {{SpecificReason}} at {{TheirCompany}}.
  3. You Again that's {{YourName}}, {{Phone}}. Thanks {{FirstName}}.
  4. Result You become a known, specific name before the follow-up email lands

The script

Hi {{FirstName}}, it's {{YourName}} from {{Company}},
my number is {{Phone}}.
I'm calling about {{SpecificReason}} at {{TheirCompany}}.
I'll follow up with a short email so you have it in writing,
but if it's easier, you can reach me on {{Phone}}.
Again that's {{YourName}}, {{Phone}}. Thanks {{FirstName}}.

Replace the highlighted {{fields}} before you send it.

How to use it

Most cold voicemails get deleted, so this one is short, gives a single concrete reason for the call, and states the number twice (buyers rarely replay). It does not try to pitch or close; the only job of a voicemail is to make you a known, specific name before your follow-up email or next call lands.

Keep it under twenty seconds. Say the number slowly at the start and end. {{SpecificReason}} must be real and relevant to them, not “to discuss our services”. Pairing the voicemail with an email the same day, referencing the call, roughly doubles the chance of a reply.

There is no single documented originator for voicemail scripting; this reflects standard prospecting practice. Treat the voicemail as one touch in a sequence, not a standalone play.