Cold Calling 2.0
Replace cold calls with short, targeted emails to a named person, asking only for a referral to the right contact.
How it sounds
- You Send a short email to a named exec asking who the right person is, not for a meeting
- Buyer Forwards it to the right person, who now opens your email as an internal referral
- You Follow up with the forwarded contact, referencing the introduction
- Result You reach the right person with a warm-feeling open instead of a cold call
The rest of this entry is in the full archive
- The exact short-email template Aaron Ross used to help build Salesforce's $100M outbound engine
- Why asking for a referral, not a meeting, gets forwarded instead of deleted
- How to build the specialized team structure the process depends on
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