The Sales Archive real techniques, real sources
Entry 034 of 93Common practice

Handling "Call Me After the Holidays"

A timing stall that usually hides low priority; pin a real date and keep a thread of value in between.

How it sounds

  1. Buyer Call me after the holidays.
  2. You Makes sense. Are we talking early January?
  3. You I'll put Thursday the 8th in and send a short note before then.
  4. Result A real date they'll hold replaces the fog of "later."

The full entry

“Call me after the holidays” (or after the quarter, after the reorg) is usually a soft no dressed as a scheduling note. Sometimes the timing really is bad, but often it means this is not a priority and they hope you will drift away. Your job is to tell the two apart without nagging.

Get specific and agree the future step out loud: “Makes sense. Are we talking early January? I’ll put Thursday the 8th in and send a short note before then.” A vague “sometime later” is a decline; a real date they will hold is genuine. Then keep one useful touch in between, not a “just checking in” ping.

It works when you replace the fog of “later” with a concrete commitment. The mistake is accepting the vague timeline and going silent, then cold-restarting months on. This is standard sales-floor practice with no single documented originator.