The Sales Archive which techniques are real, and which are legend
Objection handling PRO

Handling "We Already Use a Competitor" (or Do Nothing)

Beat the incumbent and the status quo by raising the cost of staying, not by attacking the current choice.

In the full archive

This play is part of the paid archive. Unlock it plus every other premium play and full script for €39, once.

  • Why the real competitor is usually "do nothing", and how to sell against it
  • How to find the gap in the incumbent without badmouthing it
  • The switching-cost math that makes change feel safe instead of risky
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