Objection: "Sounds Too Good to Be True"
Meet skepticism about your results with proof and honest limits instead of bigger promises.
How it sounds
- Buyer That number sounds too good to be true.
- You Fair, I'd be skeptical too. Here's exactly how {{Customer}} got there, and what it took.
- You Name the cases where results were smaller, not just the best one.
- Result The specific, honest picture is more convincing than a bigger claim would have been.
The full entry
A skeptical buyer is reacting to how sales claims usually get made, not necessarily to your specific number. Piling on more impressive statistics makes it worse, not better. This is standard objection-handling practice, not a documented technique with one author.
Agree with the skepticism instead of defending the number: “Fair, I’d be skeptical too if I heard that cold.” Then replace the headline claim with the specific mechanism behind it: “Here’s exactly how {{Customer}} got there: {{WhatTheyDid}}, over {{Timeframe}}.” Mention a case where the result was smaller too, which does more for your credibility than another big win would.
It works because specificity reads as true in a way that round, impressive numbers do not. The mistake is doubling down with an even bigger claim to overcome the doubt, which only confirms the buyer’s instinct that they are being sold to rather than told the truth.